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When telling a joke, comics remember the "rule of three:"
1) Never do more than 3 jokes on a subject.
2) Stick to 3 actions, 3 lists or 3 times in a joke.
3) The punchline is the 3rd item on the list.
So here's an example from an old joke:
Trick or treating is very lucrative in Beverly Hills. (Setup)
Last year my kid got 6 apples (item #1)
4 pieces of candy (item #2) and
2 points on the next Spielberg movie. (Punchline, item #3).